Wild TVC
The Brief
Following the success of a YouTube advert MnD Studio previously created for Wild, the brand returned to the MnD team to write and produce their debut TV commercial. With the brand already established and understood, the brief was to lean into Wild’s fun, irreverent tone while championing their mission to eradicate bathroom waste.
The objective was to fuse humour with purpose, delivering a bold and entertaining brand asset that communicated Wild’s sustainability message with clarity and impact.
Creative & Production
MnD developed the creative concept and script, led director selection and casting, and delivered the production from start to finish. The final idea took a playful, unexpected approach, culminating in a bulldozer crashing through a bathroom wall to bring the brand’s mission vividly to life.
Production was supported by full-service post-production including edit, grade, VFX, sound mixing, TV clearance and distribution, with the creative designed to scale seamlessly across social through platform-ready cutdowns.
The production was a milestone for the Studio, marking our first collaboration with a dedicated stunt coordinator. Meticulous planning and a strong focus on safety ensured the stunt landed exactly as intended.
The result was a bold and memorable expression of the brand’s purpose.
Deliverables
- 1 x 30” hero TVC (16:9)
- 1 x 20” hero TVC cut down (16:9)
- 5 x 10” cut-downs for social media distribution (16:9, 9:16)
