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TNT Sports

The Brief

MnD developed and pitched a documentary series for TNT Sports, centred around the FA Cup and exploring the game beyond the pitch. While the FA Cup is one of football’s most historic competitions, the opportunity was to focus on the communities, cultures and shared rituals that give it meaning across England and Wales.

Focusing on Macclesfield Football Club, we needed to deliver a short documentary for Discovery+ and YouTube, alongside a tighter broadcast cut for TNT Sports, capturing the atmosphere and human stories that define matchday and serve as the cornerstone of fan loyalty.

Creative & Production

MnD led the creative concept, research and development of the documentary, bringing an iconic FA Cup result to life through the voices of the local community. We explored the impact on the town, the businesses and the people who experienced it first-hand.

Over a three-day shoot in the Macclesfield area, we interviewed a diverse cross-section of contributors including local butchers, exhibition curators, podcasts hosts, the club announcer, mascot liaison, content creators and even an overseas supporter from Iceland who we interviewed remotely.

By fostering a relaxed, conversational environment, we allowed each voice to reflect on what Macclesfield means to them, highlighting the fans, places and shared culture that define the club and the community around it.

Deliverables

  • 1 x 15’ hero documentary film for Discovery+ and YouTube and broadcast
  • 1 x 3.5’ cutdown for broadcast on TNT Sports