Carbon Theory
The Brief
As part of our ongoing partnership with Carbon Theory, we were briefed to create a campaign grounded in real people and the proven efficacy of the brand’s products. While the work needed to feel stylish and sophisticated, the approach had to remain true to the brand’s stripped-back, results-driven identity.
The campaign assets needed to work across multiple channels, balancing credibility and relatability while visibly demonstrating the product’s performance.
Creative & Production
The campaign was crafted around a series of relaxed, interview-led shoots, combining a minimalist setup with a stylised visual treatment. We created an environment that allowed contributors to engage naturally on camera, capturing authentic moments as the products were used and discussed in real time.
MnD managed casting, location sourcing, director selection and stills photography, alongside full video and stills post-production. The resultant assets were delivered modularly, enabling the work to be used consistently across website, point-of-sale and social channels.
Deliverables
- 1 x 60” hero film (16:9, 1:1, 9:16)
- 12 x 10-15” cutdowns for social media distribution (16:9, 9:16)
- 20 x campaign stills for multi-channel use including POS and website
