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Ocean Spray

The Brief

MnD Studio was commissioned to take Ocean Spray to TV for the first time in five years. While the brand already had high household awareness, the campaign aimed to deepen understanding of the product’s benefits and relevance for its core audience of women aged 35–50.

The work needed to feel relatable and human, connecting with viewers through real stories rather than traditional advertising tropes.

Creative & Production

Working from a creative concept provided by the agency, MnD developed the treatment and led the casting process, prioritising real women whose stories would resonate with the target audience. Each setup within the advert was then developed around the chosen contributors, allowing the creative to feel grounded and authentic.

We appointed director Helena Charlton-Jones to lead the project, bringing her experience in telling women’s stories with sensitivity and honesty. Filming took place in the contributors’ own environments, creating a relaxed, natural atmosphere on set and enabling genuine connection on camera. The result was a warm, human-led campaign designed to work effectively across both broadcast and social platforms.

Deliverables

  • 1 x 30” broadcast quality hero TVC (16:9)
  • 1 x 20” broadcast quality cutdown (16:9)
  • 1 x 30” export for YouTube pre-roll (16:9)
  • 1 x 20” export for YouTube pre-roll (16:9)
  • 1 x 6” YouTube bumper (16:9)