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Sweaty Betty

The Brief

MnD Studio was entrusted with capturing all of Sweaty Betty’s Q2 campaign assets for Spring / Summer 2024. The campaign featured three influencers, one living with cancer and continuing to embrace life to the fullest, alongside two models who would feature across all campaign photography for stores and social.

The brief required a full suite of video and photography assets that could live natively across social platforms, while also scaling to in-store, window displays and wider campaign placements.

Creative & Production

MnD successfully delivered the full creative and production services for Sweaty Betty’s Q2 campaign, recruiting a dedicated core team including art director, director, DOP and photographers. We ran a three-day international shoot in Tenerife with a 40+ person crew, managing location scouting, production, and all video and stills post-production.

The powerful campaign was developed from a social-first perspective, with influencer-led storytelling designed to feel native across TikTok, Instagram Reels and YouTube Shorts while scaling seamlessly across nationwide in-store and retail environments.

Deliverables

  • 2 x 30” Spring & Summer hero films (16:9, 9:16, 1:1, 4:5)
  • 1 x 10” hero film (16:9, 9:16)
  • 5 x 5-10” cut-downs for social media distribution (9:16)
  • 30 x retouched campaign stills for social media and OOH