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Trip Social

The Brief

As part of our ongoing partnership with TRIP, we were asked to conceptualise and deliver a social-first campaign to announce Ashley Graham as a partner and investor of TRIP. The content needed to feel native to both Ashley’s channels and TRIP’s own platforms, while supporting the brand’s growth in the US market.

With limited access to talent and a very fast turnaround, the brief was to create high-impact social content that balanced pace and polish, without sacrificing platform relevance.

Creative & Production

MnD Studio led the full creative, production and delivery for the campaign, producing both photo and video content during a tightly scheduled New York shoot. With just four hours on location with Ashley, the team executed multiple outfit changes, full celebrity glam, and complex setups with precision, thanks to meticulous planning and a highly efficient crew.

Working with our in-house team to maximise value on a modest budget, we managed logistics, direction and expedited production. We also maximised the opportunity by capturing additional vox pops and founder-led moments to help support TRIP’s US growth and retail launch.

Deliverables

  • 1 x high resolution retouched hero still (9:16)
  • 10 x 30” short form clips for social media distribution (9:16)
  • 10 x 15” short form clips for social media distribution (9:16)

The Work