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TRIP TVC

The Brief

TRIP approached MnD Studio to write and produce their inaugural TV commercial. The creative needed to align seamlessly with TRIP’s established brand identity, while confidently translating their Instagram and social persona to broadcast for the first time.

With this being TRIP’s entry into TV advertising, the brief also required a flexible concept that could be re-versioned seasonally, maximising efficiency and long-term value from a single core asset.

Creative & Production

MnD developed the creative concept and script for the TVC, appointed a director, managed casting, and delivered the production end-to-end. The priority was to preserve TRIP’s calm, premium and culturally relevant tone, while refining it for the scale and structure of broadcast.

Working with carbonated liquid can pose unique challenges, so lighting, timing and setup were carefully controlled to ensure the product looked fresh and appealing. The MnD team worked with a food stylist to ensure dynamic elements like bubbles and ice looked consistent across each take. Sound design played a crucial role in ensuring the key qualities of the product were translated accurately on screen.

The final creative was curated to work on TV and across digital platforms, with a visual language and pacing that gave scope for seasonal re-versioning without losing impact or consistency.

Deliverables

  • 1 x 30” broadcast quality hero TVC (16:9)
  • 6 x 30” seasonal re-versions (16:9)
  • 10 x 5-10” cutdowns for social media distribution (16:9, 9:16)
  • 6 x retouched campaign stills for website and OOH (16:9)