Vox Pops Video Production
Vox Pop Content
Everybody’s doing them, but are they doing them well? Vox pops video production has made a big comeback in recent years, and vox pop content is a powerful tool - if done right. At Meldrum Dent, we’ve tried and tested them as a marketing tool, mastering how to capitalise on ‘The Voice of the People’ to convey your brand message.
Vox Pop Interviews
At Meldrum Dent, we know that real people with authentic points of view are one of the most effective ways to channel sentiment around a brand or product. Vox pop interviews allow viewers to see a person on the street going on a journey to understand the subject matter, making it easier to identify with. Still, it’s not as easy as just shoving a microphone in somebody’s face in a shopping centre!
First, you need an engaging and entertaining presenter with whom the viewer can immediately relate. Then, you need carefully curated questions and prompts to mine for the gold in the sometimes shy British public. Finally, you need a crew that adapts to these interactions on the fly and ensures that every magic moment is captured, and the shooting style punctuates those interactions to create impactful edits that condense the sentiments of a nation into comprehensive video content.
